It has been a good week since EA Sports and FIFA announced that they want to end their partnership. FIFA 23 will thus become the last joint game of the Canadian publisher in cooperation with the World Association. In the course of the announcement, the latter has expressed its own ambitious plans and wants to become a direct competition from the "EA Sports FC" games from EA.
This competition also goes hand in hand with a struggle for the license rights for large leagues, clubs and players. As perhaps suspected, these are not at the FIFA World Association. Instead, leagues and clubs can determine their marketing rights themselves, while the interests of individual players are represented by the Fifpro union.
EA starts with a lead
Whether FIFA or EA can secure the more comprehensive package on rights is still in the stars. A divided license allocation is of course also possible. For example, the DFL awards several packages for different game forms. The license for match simulations continues to be with EA, which extended the partnership with the DFL 2020 prematurely.
However, shortly after the separation of the two partners, some international top clubs made a clear commitment: "We'Re in the club", it was said about social media by Borussia Dortmund, Liverpool, Real Madrid, City Rival Atletico, Tottenham and Manchester City . Possibly an early neck strike for FIFA.
Because according to EA, there are already agreements with several clubs and leagues with regard to long cooperation beyond the beginning of the new era. These include the Premier League, Bundesliga, La Liga and also the UEFA, which holds the licenses of European competitions. In the meantime, there is still no information about possible license rights for FIFA 24, the first football simulation of the association of the same name.
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