It has been a good week since EA Sports and FIFA announced that they want to end their partnership. FIFA 23 will thus become the last joint game of the Canadian publisher in cooperation with the World Association. In the course of the announcement, the latter has expressed its own ambitious plans and wants to become a direct competition from the "EA Sports FC" games from EA. This competition also goes hand in hand with a struggle for the license rights for large leagues, clubs and players. As perhaps suspected, these are not at the FIFA World Association. Instead, leagues and clubs can determine their marketing rights themselves, while the interests of individual players are represented by the Fifpro union. EA starts with a lead Whether FIFA or EA can secure the more comprehensive package on rights is still in the stars. A divided license allocation is of course also possible. For example, the DFL awards several packages for different game forms. The license for match ...
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